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The Gulf’s best performing tourism market during coronavirus might surprise you

Desert Star Tourism LLC > Blog > The Gulf’s best performing tourism market during coronavirus might surprise you

Ras Al Khaimah Tourism Development Authority (TDA) has revealed how important the domestic market has been, and will continue to be, as the emirate gradually recovers from the crippling impact of coronavirus.

CEO Raki Phillips told Arabian Business year-on-year business in general was down about 30-35 percent across all metrics – a substantial drop considering the emirate was running at 90 percent capacity through until the middle of March and fell to single-digits during the subsequent crisis months.

However, as the industry gradually recovers, he revealed RAK has bounced back better than most, including neighbouring tourist hotspots Dubai and Abu Dhabi.

He explained: “We noticed that our occupancies were from single digits and started to creep up to 20, 30, 40 percent.

“Compared to the UAE, as well as the GCC, as of the end of July we were number one in the UAE and in the GCC from a RevPar (revenue per available room) perspective. That, to us, was a huge accomplishment, which we’re very proud of.”

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